SOUTH AFRICA – Telecommunications giant MTN is set to roll out smartphones to more than a million South Africans at a remarkably low price of just R99.
The campaign forms part of MTN’s drive to promote digital inclusion and ensure that no one is left behind as the country prepares to switch off its 2G and 3G networks.
South Africa is working towards a December 31, 2027 deadline to phase out 2G and 3G in favour of 4G and 5G connectivity.
MTN’s goal is to provide over 1.2 million prepaid customers with affordable 4G smartphones, starting from R99.
Speaking to Highveld Chronicle at the Hollywood Foundation Bambelela Business Awards on May 28, 2025, Dr Nkosi Khumalo, General Manager for the Small and Medium Business Segment at MTN South Africa, said the company feels a deep responsibility to connect people.
He explained that around 20% of South Africans still do not own smartphones. Through the R99 device initiative, MTN is encouraging those without smartphones to visit their stores and seize this life-changing opportunity.
“Our aim is to distribute about 500,000 devices by the end of the third quarter of this year. This campaign is part of MTN’s broader effort to drive digital inclusion and make sure no one is left behind as government phases out older networks,” he said.
“These individuals deserve reliable internet access and strong connectivity. They currently face digital exclusion, and we are committed to fostering inclusivity.”
However, Dr Khumalo cautioned that the deal is not open to everyone. “It’s important to understand that this initiative targets specific individuals in our network who are currently not using smartphones,” he explained. “We’re sending SMS invitations to these customers, encouraging them to visit our stores where, for R99, they can receive an upgraded smartphone.”
He added that MTN is working with a partner organisation, Smartphones4All, which is supplying a significant number of devices to help close the digital divide and bring nearly 1.2 million South Africans online.
The campaign is being rolled out nationally across several provinces. “The majority of those without smartphones are in underserved communities,” Dr Khumalo said. “MTN is rapidly expanding its 5G network, and we’re committed to ensuring these communities can enjoy the full benefits of a modern, connected lifestyle.”
“There’s no way we can achieve our mission if people don’t have smartphones that are compatible with the network we’re building.”
