DELMAS – In an exciting development for the residents of Delmas and the surrounding areas, on April 16, 2024, Daybreak Management officially announced its transformation into Daybreak Foods. This change comes as a result of successful registration with the Companies and Intellectual Property Commission, marking a significant milestone in the company’s journey. Formerly known as Afgri Poultry Proprietary Limited (trading as Daybreak Farms), the decision to rebrand was approved by the Board of Directors and subsequently endorsed by Shareholders on March 14, 2024. The transition reflects Daybreak’s commitment to its corporate ambitions and signifies a new era for the company.
The adoption of the name “Daybreak Foods” is not merely cosmetic but represents a strategic move to establish a distinct corporate identity that is independent, recognisable, and accessible within the industry. This rebranding positions Daybreak firmly among other leading players in the market.
Richard Manzini, CEO of Daybreak Foods, expressed his excitement about this new chapter, stating, “This name change represents our dedication to advancing our corporate identity while remaining steadfast in our commitment to excellence and integrity.”
Daybreak Foods is a pivotal entity in the poultry industry, known for its commitment to delivering top-quality poultry products and fostering a culture of innovation and sustainability. With the adoption of the new name, the company aims to strengthen its position as a trusted leader in the market while upholding its core values of integrity and customer satisfaction.
As Daybreak Foods embraces this new identity, it reaffirms its commitment to ethical corporate practices, prioritising the delivery of high-quality poultry products, nurturing its employees, maintaining operational excellence in production facilities, and upholding transparent communication with shareholders.
The rebranding of Daybreak Foods heralds a new dawn for the company and promises exciting opportunities for growth and development. Residents of Delmas and neighbouring areas can look forward to continued excellence and reliability from Daybreak Foods as it continues to innovate and lead in the poultry industry.
